The Detroit auto show’s seven-year plan

Detroit auto show officials formally unveiled their new schedule for 2020.
Left to right: Doug North, chairman of the 2020 NAIAS; Bill Golling, chairman of the 2019 NAIAS; and Rod Alberts, head of the Detroit Auto Dealers Association.

DETROIT — The Detroit auto show, seeking to reinvent itself following decades as a January venue, has committed to seven years with its new June date.

The Detroit Auto Dealers Association has signed a deal with Detroit’s Cobo Center to hold the North American International Auto Show in June through 2026, DADA officials said Friday.

In July, the dealer group announced the move to June, following the decisions by automakers including BMW and Mercedes-Benz to skip the 2019 show.

Along with the June date will come a compressed schedule in the days leading up to show’s opening to the public. Instead of two media days and two days reserved for suppliers and other industry professionals, there will now be three preview days, DADA officials told the Automotive Press Association.

In 2020, the primary media day will be Tuesday, June 9. The next day will be a split media/industry day, and Thursday, June 11, will be the exclusive industry day.

The public show that year will start on Saturday, June 13, and end the following Saturday, a day earlier than what has been the norm.

Here’s the schedule for the 2020 show:

• The Gallery: Saturday, June 6

• Press preview: Tuesday–Wednesday, June 9-10

• Industry preview: Wednesday–Thursday, June 10-11

• AutoMobili-D: Tuesday–Thursday, June 9-11

• Charity preview: Friday, June 12

• Public show: Saturday-Sunday, June 13-20

Be the first to comment

Leave a Reply

Your email address will not be published.