Samsung today announced that it will be introducing three new budget smartphones under the M series to take on increasing competition from Chinese rivals. Intended to appeal to a millennial audience, the new series of phones have been designed in India.
According to a press note issued by the company, the phones are expected to be announced January 28. Since the company is targeting a younger audience, it comes as no surprise that the M series will be marketed as an online exclusive. Samsung says that the phones will be available both on Amazon.in, as well as its own online storefront.
After their debut in India, M series phones will roll out globally, Asim Warsi, Samsung’s Indian mobile head told Reuters.
Two of the upcoming models, purported to be the Galaxy M10 and M20, are expected to be priced within the 10,000 rupees (~$140) to 20,000 rupees (~$280) price bracket, Warsi said. The former device was recently certified by the WiFi Alliance. The pricing pits them squarely against Xiaomi’s Redmi Note series, as well as the very popular Poco F1. Unlike the J series though, the South Korean company is expected to be more aggressive here with larger displays, bigger batteries, more powerful processors and of course, multiple cameras.
Samsung’s growth in India has slowed down to a trickle.
Samsung’s growth in India has slowed down to a trickle at a time when competitors are making double-digit growth. As Xiaomi, Realme, Vivo and others vie to offer the best bang-for-the-buck to customers, do you think Samsung might be able to take them head-on? Let us know in the comments section.